Sandi had a secretâ€¦
An incredibly powerful secret she learned at only 4 years old. Sandi could make any child, and any number of children, play the game “she” chose, every time.
At the tender age of 4 Sandi learned that forcing and trying to convince the other kids to play a game she wanted to play simply didnâ€™t work very well. They would always balk and resist and want to play other games.
So Sandi came up with the most powerful strategy on earthâ€¦
She began “attracting” them insteadâ€¦
Sandi would simply sit down and begin having a fantastic time with her game. Laughing and giggling and doing all sorts things that made it seem like she was having the most fun out of all the kids on the entire playground.
Within minutes, without fail, Sandi would have kids joining in on her funâ€¦
The kids could not be forced or pressured into playing her games, but they could so easily be “attracted into them” they were like putty in her hands.
Sandi never had a lack of friends playing her games.
What can we learn from Sandi and how can we apply it to our marketing?
In articles, in web pages, in autoresponder messages, in notes, everywhere, you make the message come across that you or your group is “the” place to be. Create things in such a way that it seems like major action is happeningâ€¦
Create your words in such a way that makes people sayâ€¦
“These people are having a blast”â€¦
“These people are living the kind of lifestyle I want to live”â€¦
“There is some action going on here”â€¦
What you want to do is create an “aura” of action, of popularity, of excitementâ€¦.
If you have a sentence on your site that says: “Order The KTM Book Now”Â – change that to: “Order The Book KTM Subscribers Are Raving About!”â€¦
If youâ€™ve had a single person rave about it thatâ€™s enough to use that sentence honestly.
Little changes like that will make a dramatic difference in response to your advertising. This will turn everything you do into a magnet thatâ€™s hard to resist.
And, like Sandi, youâ€™ll never have a lack of friends playing your “game”â€¦.
Attracting Is Better than Pulling…