Google happens to be one of the most successful search engines out there, and that’s for a reason – it gives high quality results for whatever you search. Google ensures their searchers get only top notch quality and that is exactly what they expect the sites on page one of their SERPs to do as well. Reaching the first page of Google isn’t brain surgery as many have succeeded and plenty will do so in the future. Getting to the top of the SERPs is more a matter of being persistent than it is of some complicated strategy. Irrespective of how amazing or revolutionary your strategy is, if you don’t consistently work at it then you will never see results. In this article we will be looking at a few things you can do to improve your Google rankings.
You should concentrate of providing your audience with unique, top notch content if you want to rise in the Google SERPs. The high quality and relevancy of the results users get in the SERPs is the principal reason Google’s search engine is so successful. Relevant, interesting and original quality is what Google wants, meaning that if your site provides it then you have a much better chance of getting to the top of the SERPs. Unique content is worthless if it doesn’t provide anything to the reader so it has to be interesting and useful. You can’t put up a block of content with senseless phrases and expect to impress Google – no, absolutely not. Your target audience needs to find the content relevant to the topic you are tackling. The quality of your content is determined by Google using a complex algorithm that analyses a wide range of variables. If your website’s domain name doesn’t include the keyword you wish to rank for, then you will at least have to make sure it is in your URL. When anybody searches for that particular keyword, Google will give a higher preference to your webpage when it notices the keyword in the URL. While long tail keywords make like easier and are quicker to rank near the top of the SERPs, it really doesn’t make a difference in the big scheme of things what type of keyword you target. Google analyzes your website based on various factors, and the URL of your page happens to be one of them. There are plenty of new webpages that achieve great rankings and they do this by ensuring their URL contains the relevant keyword.
Sites that post new content all the time are considered to be excellent by Google. It is a way to show Google that your site isn’t stagnant and that offering your readers value is important to you. If a website rarely updates its content, what new will it have to offer the visitors when they come back again? Every site that focuses on updating their content regularly will find it easy to shoot up to the top positions on Google, the rest of them will lag behind just because they couldn’t provide quality information.
Any website can reach the top of the SERPs as long as it works with Google and does so consistently. There are websites that struggle for months and years to achieve an excellent position in Google and never realize they are doing something wrong. So in order to achieve your ranking goals on the world’s biggest search engine, you have to be aware and on alert. You don’t have to be a search engine specialist to strike it big with Google; if you can apply a few common sense tactics here and there, you’ll make it.