Google is the leader of the online search market, with a pretty powerful monopoly. This is why it’s so important for you to aim to get your site to the front page of Google, which will help you reap the real benefits of targeted traffic.
If you want to hit the front page of Google, then you will have to focus on delivering unique content to your visitors. The main reason that Google has made it to the top is their focus on quality and ensuring that their users only get the best possible results. Relevant, interesting and original quality is what Google wants, meaning that if your site provides it then you have a much better chance of getting to the top of the SERPs. Content shouldn’t just be original, it should also be effective and useful to the reader. You are definitely mistaken if you think Google will be impressed by low quality content that makes no sense just because it is unique. Your site’s articles need to be appropriate to the niche you are in and meant for your target audience. The search engine giant relies on a complicated formula that takes into account a wide range of factors when deciding whether your content is good or not. If your website’s domain name doesn’t include the keyword you wish to rank for, then you will at least have to make sure it is in your URL. Google will give your page preference if it finds the keyword in the URL when generating results for a search. It doesn’t matter what kind of keyword you’re targeting, but if it’s long tail, it has a higher chances of moving up the search results. The quality and relevancy of your site are determined based on a wide range of variables, including your URL. Including the primary keyword in their URLs is one way that many new websites achieve excellent rankings.
Separate your keywords with hyphens when you include them in your URL. This way Google will know what keywords you are trying to rank that particular page for and you will find it easier to get to the top. Knowing what to do is the key to getting to the top of the SERPs and once you do, you won’t find it too hard to increase your page rank. Go ahead and put what you learned here into action and see the results for yourself.