Much depends on your business model and method of marketing, but most internet marketers and businesses must devote a great deal of time to traffic generation. If you have an online business, then in addition to what you already do on the net, there is so much more to be done off the net. Most internet businesses and marketers still have not learned how to effectively use the ton of resources and methods for driving people offline to their sites. It does not really matter that we are talking about offline because the bottom line is it represents more market share for any business.
Offline marketing is always about using the simplest resources and methods to derive extraordinary results. Distributing flyers in public areas is a really old marketing technique, that actually gives results. So it just makes sense to create flyers and post them on bulletin boards in places such as grocery stores, departmental stores, discount chain stores, dry cleaners, etc. Always remember to talk to the public about how much they will get out of your business or service. But do not forget to put your contact information or your website domain name. So when you are ready to roll it out, then find as many places you can and put them up.
Even though social marketing is hot, email has not gone away and still represents a preferred method for many. Email marketing for any business is challenging due to the amount of email everybody always gets. Given that, doesn’t it make sense to take a step backwards and use snail mail? So while this is not for everybody, it can be made to work for you. Perhaps one of the best ways to use snail mail is for turning offline people into an online lead.
It is difficult to tell you what to do because we do not know your business. Whatever you may decide to do will reflect your business goals, but we urge you to think about using postal mail.
If you are offering car owners free auto insurance quotes or car insurance quotes online, you could also look at offline marketing. Get a printing service provider to print leaflets and include your website URL. Enlist the services of individuals to drop these leaflets in carparks. Your call of action could be ‘get free multiple car insurance quotes to get the best cost comparison’. You can even go a step further to urge these car owners to check out your website by offering free information products like on ‘how to lower your costs on car maintenance’, etc.. You may be fairly amazed at the responses you will generate using this tactic.
One approach does involve offering some limited form of consultation, and what you are trying to do is build a base of leads. This is something that has been done a billion times online, and it can work well with the right positioning.
We do think that not every online business can use offline methods, however that is something only you can figure out. The results you get can occur quickly, but that is only true once all the upfront processes are in place. In addition, do keep in mind that when you use some of these methods, they will require you to build relationships. People are already web savvy these days, but if you put in extra effort, they will visit your site and take the action that you want them to take.