There are many different ways to promote your business and build your brand through the Internet, Facebook being one of them. No matter what type of business you operate, when you want more exposure and a new way to approach your marketing, Facebook is fantastic. But how do you actually use Facebook to grow your company?
First of all, you have to remember that Facebook is a social network, so you should begin making friends and connecting with people who are likely prospects for your offers. What you’re looking for, then, are people who are likely to be future customers, and you should also seek out some well known experts in your area of interest. Since these are people within your own niche, connecting with them will enable you to build a business network of your own. You’ll want to develop relationships with these friends, and this in turn can lead you to meeting new prospects and your circle of influence will widen.
Update Regularly: There’s a reason why people are joining your fan page on Facebook; it’s because they want to stay updated about your business. You should, therefore, post frequent updates and, though they don’t have to be long, they should include something interesting or helpful. Facebook pages can be indexed by the search engines, so another thing to remember when you create updates is to put in your main keywords for SEO purposes. There are many types of updates you can make, so if you feel stuck, just say something that’s on your mind or perhaps request their feedback on some issue pertaining to your niche.
Facebook gives you the opportunity to create a custom or vanity url for your page, and you can use your primary keyword for this purpose. This is a way to get your keyword ranked highly in the search engines by having it in your url. Besides that, people that first see your Facebook page url will clearly know what your page is about. So make effective use of the vanity url to get the best results as it helps you create your own brand. Facebook is Everywhere: Facebook’s reach is so wide ranging that it is important you remember that you are always dealing with a global audience. No matter what steps you take towards talking with your friends and fans, you need to remember that it is important that absolutely everyone understands your message. Facebook, as we’ve seen, can be a great tool for promoting your online business. We can think of it as a whole new version of the internet and not just another social networking site. You may as well take advantage of the opportunity Facebook represents to expand your business and reach out to lots of people in your niche.