April 25

Leveraging Offline Marketing To Grow Your Online Business


There is nothing stopping you from creating an online business and battling your way to excellent profits. Due to the nature of business in all the various markets, you should find a way to distinguish yourself among all the rest. Marketing in the offline world is nothing new, since it did exist before the internet, but a few of the more resourceful businesses are driving tons of traffic to their online offers with it. A perfectly natural question would be to think that this does not make good sense, and we understand. How can these two mediums work together to bring about formidable results?

Taking advantage of offline marketing for the benefit of your web business is nothing extraordinarily difficult. If you want to do something that is not really different, then how about taping a recording and advertising the number so people can call and discover your online business. There are millions of places to run low cost ads, and that is an excellent way to get fresh leads to your site. You can write a short little ad, and then record it along with providing people with address to your site. You do not want to lose people, so perhaps you can actually spell the domain name for them, too. Have you ever considered newspapers? If not, then we feel you should revisit this one, and we will explain why. If you were thinking about the classified ad, then you were thinking correctly and you win a prize. Imagine having the ability to advertise in magazines and sending readers to a website? This can be very powerful with the right market and offer, and of course it is necessary to be able to write good ad copy, etc.

If you are offering car owners free auto insurance quotes or car insurance quotes online, it’s also possible to try out offline marketing. Get your printing service company to print flyers and feature your site URL. Enlist the services of people to drop these flyers in carparks. Your call of action should be ‘get free multiple online auto insurance quotes for the best rate comparison’. You may go a step further to motivate these car owners to explore your website by giving free ebooks such as on ‘how to spend less money on car maintenance’, etc.. You will find yourself pleasantly shocked at the results you could get using this method.

You can hire sales people to do offline marketing for your web business. It will depend on your product, but a higher end product can support a commission percentage payout. You could even be creative and have people generate leads, and then you can turn around and resell them for a higher profit. Granted this is something that is not well suited to everybody, but it is workable and doable because we have seen this happen.

The possibilities are endless for what can be done with offline marketing for your web business. How well you do will depend on your particular approach. This is something that takes time, and you can get results if you take your time and do it the right way. You do not want to rush things because that is when mistakes can happen.


business, marketing, offline marketing, promotion

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