â€œToday I will master my emotions.Â I will learn this secret of the ages: â€œWeak is he who permits his thoughts to control his actions; strong is he who forces his actions to control his thoughts.â€Â Each day, when I awaken, I will follow this plan of battle before I am captured by the forces of sadness, self-pity and failureâ€¦â€ Og Mandino
You may not be consciously aware of it, but your mind is a battleground where your own contradictory thoughts, mass marketing messages, chemically generated emotions and media manipulations all struggle for dominance.Â This battle for your mind is waged daily and influences every decision you make.
It was discovered way back in the 1920â€™s that people could be made to do irrational things like buy unnecessary products if these products were linked to emotional needs and desires.Â Over eighty years ago, Paul Mazer of Lehman Brothers said, â€œWe must shift America from a needs to a desires culture.â€Â Think about that for a minute.Â â€œFrom a needs to a desires culture.â€
Why would a leader of big business say such a thing?Â The only real reason was to generate a hunger within the populace to buy more stuff.Â If big business wanted to get bigger, it needed to sell more stuff and it could sell more stuff faster if people could be made to irrationally buy it not because it was needed but because of how it made us feel.
Over the past several decades, the American public has been subject to powerful and increasingly sophisticated marketing messages targeting our emotions.Â Big business and even government has found that informed citizens were much easier to control or manipulate if the message switched from the product, service, candidate or whatever and switched to how the product, service, candidate or whatever would make us feel.
What this meant was that marketing shifted focus from â€œselling us a thingâ€ to a focus on â€œhow that thing would make us feel.â€
Today we are bombarded constantly by messages geared to generate an emotional response to get us to buy (or consume) more stuff.Â And it is because this targeting of our emotions is so pervasive, we donâ€™t even realize it is happening.Â Nearly every newspaper headline, TV newstory, billboard, magazine cover and so on is designed to create emotional impact, manipulate those emotions to gain our attention and then prompt us to act or buy in desired ways.
Og tells us to master our emotions.Â He tells us to use our thoughts to control our actions.Â He tells us awaken each day and to follow a plan of battle so as not to be captured by our emotions.Â How can we do this when all around us are emotionally charged messages designed to get our emotions to override our thoughts and our brains?
Here at the Og Group we can help.Â Our proprietary 6 Advisors Assessment is a simple ranking exercise based on the scientifically validated mathematic science of Axiology developed by Dr. Robert Hartman at the University of Tennessee.Â This simple assessment gets below the surface of your emotions and maps out exactly how you think.
This baseline result can then be used to create a personalized Roadmap of Success so you can know exactly what thoughts are supporting and which are sabotaging your efforts. You will know what needs to be changed to become abundant.Â It puts you in control of the battleground of your mind and gets you off the roller coaster of emotion.
Paraphrasing Ogâ€™s wisdom found in the Ten Scrolls, Refuse with fury to talk, to walk, to sleep with the sheep.Â Their disease is contagious. The slaughterhouse of failure is not my destiny!Â You are natureâ€™s greatest miracle.Â You are the master of your emotions.Â You are great.
We know you are great.Â We believe in the intrinsic or infinite value of every unique individual.Â Like Og says, there is value in all rarity and therefore you are valuable.
We support your efforts towards abundance.Â During this time of unprecedented happenings in business, in the stock market, in world news and elsewhere, work hard to win the battle for your mind.Â Controlling your mind is the first step to controlling your destiny and reaching your sunlit shores of wealth, success and joy.
- Win the Battle for Your Mind Part 1